SageCRM wants to improve the efficiency and total cost of ownership for midmarket companies in need of customer relationship management software.
Sage North America, part of The Sage Group, announced SageCRM v6.2, a user-friendly CRM system that helps deliver a low total cost of ownership for small and medium-sized businesses. Version 6.2 includes features such as pre-configured and customizable screen themes, an expanded editor for multilingual e-mail campaigns and an enhanced graphical view for managing relationships between multiple contacts.

“Sage CRM Solutions help businesses take full advantage of the automation and customization efficiencies technology makes possible,” said Sage CRM Solutions North America Senior Vice President and General Manager David van Toor. “SageCRM v6.2 specifically lets organizations outfit their CRM systems to support the unique business environments they compete in, access critical financial and operations data through extensive ERP integration, and, overall, run their businesses more effectively.”

Some of the other enhanced capabilities are a new branding toolkit, simplified address management which operates on a single screen, and enhanced integration, including additional sales data synchronizations, Outlook(R) integration, and administrator management improvements.

Pricing for a standalone SageCRM system begins at $599 per user. SageCRM v6.2 is currently available as a standalone CRM system and as part of the Sage Accpac Extended Enterprise Suite, although the company says it will be available in the Sage MAS 90 and 200 Enterprise Suite later this month.

Sage CRM is an internet based solution which is designed to bring significant benefits to your organisation. The solution has been configured in a way that makes it is easy to deploy, affordable and full of useful features.

Marketing Teams can benefit hugely from Sage CRM as the system has powerful tools embedded into it which can facilitate the management and tracking of marketing campaigns. Sage CRM provides features which are absolutely essential to maximise your marketing resources and to ensure that your campaigns are targeting the right audience.

 Sage CRM provides marketers with the tools to do this, therefore it eliminates the guesswork, and the power of Sage CRM does not stop here. It has the ability to enable you to build up a detailed account of your customers as your business relationship with them progresses. As you develop a better understanding of the different types of customers you have, Sage CRM then enables you to assign them into groups. Once in groups based on common characteristics, Sage CRM enables you to send out mass marketing emails, alerts and mail mergers to the different groups. You can then generate reports based on the responses and subsequently further segment groups if you need to for future campaigns.

Sage CRM essentially helps you to manage your marketing mix. The system allows you to manage and track every element of your campaign, you can view activities, objectives, leads generated and lead follow up, enabling you to capitalise on your marketing resources.