Sage (UK) Limited, the leading business software and services provider with more than 780,000 customers in the UK, has partnered with LinkedIn, the world’s largest professional network to launch a multi-faceted digital campaign supporting Sage’s national Business Brains campaign.

The campaign, which includes profile targeted advertising and sponsorship of the Startups & Small Business Answers section of LinkedIn, aims to identify, explore and celebrate the business skills that make people in business more likely to succeed.

Joanna Elliott, Head of Brand at Sage (UK) Limited said, “This campaign goes far beyond traditional display advertising, by unlocking the potential of the LinkedIn network we can engage directly with our key audiences in a much more targeted, relevant and engaging way.”

The advertising and sponsorship activity on LinkedIn will drive traffic directly to an interactive site developed by Sage, train your business brain The site is designed to provide inspiration, mental stimulation and advice to UK professionals and includes:

• Business Brains video interviews with Simon Woodroffe, Founder of Yo! Sushi; Rebekah Fensome, a leading business psychologist and James Averdieck , Founder of Gü Puddings
• Five different mental agility tests to reveal your business IQ
• News and features from previous episodes of The Krypton Factor

Tags: James Averdieck, krypton factor, national business, Sage UK, services provider, simon woodroffe, targeted advertising, uk limited, uk professionals, unlocking the potential